A Longitudinal Analysis of the Creation of Environmental Identity and Attitudes towards Energy Sustainability Using the Framework of Identity Theory and Big Data Analysis

Embracing sustainability in the 21st century entails developing environmental identity, so that attitudes towards energy result from core values of one’s individual and social identity. This study aims to explore shift formation identity throughout course two-year period (2018–2020). A dataset 8,677,961 tweets, Facebook posts comments 325,228 news articles was collected carry out quantitative analysis distribution posts, likes, comments. correlation with media coverage green topics sought establish impact on public debate. qualitative tweets carried dominant themes. The findings reveal both positive have been consolidated period. Social users are not only increasingly interested issues but also produce more reactions related topics. results suggest sustainable behavior independent current events perceived threat health COVID-19. networking sites provide a context which reinforce their beliefs values, mimic other users, leads bubble reinforces shared identity—in this case, offers multidisciplinary perspective development will be able drive equitable security security.